Most Consumers Challenged by New, High-tech Devices

January 6, 2015
"For these new connected device categories, high tech companies need to go back to the drawing board and rethink their product development approaches to focus on the entire customer experience," said Sami Luukkonen, Accenture. "They should make fundamental strategic changes that no longer focus on product feature differentiation but rather holistic, digital experience differentiation."
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