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Design007-July2018

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20 DESIGN007 MAGAZINE I JULY 2018 Feature by Michael R. Creeden CID+, MIT SAN DIEGO PCB DESIGN The Changing of the Guard I have been in this industry enough years to have heard the following question asked many times over: "Has anyone seen the next genera- tion of PCB designers?" This is a rhetorical question that has yet to be rightly answered. The typical response is a collective silence, at least until someone whis- pers, "No, we have not seen them, because for the most part, they don't exist." For the sake of clarity and to help understand the nuance of my article, understand that the term "designer" is often utilized by many pro- fessionals. The term could apply to electrical engineers (EEs) doing schematic capture only, or one who performs schematic capture and layout, or anyone performing PCB layout. I will use the term "designer" to indicate specifically a "PCB layout specialist." I was told recently that the designer, aka the PCB layout specialist, is a dying breed soon to be extinct. I wish to reassure my fellow designers as you read this article that, in my opinion, you are in the catbird seat. You are in hot demand and you should have great opportunities for the remainder of your career. By the way, after reading this article, you may feel empowered to go ask for a raise. Please don't tell your manager that I sent you! However, what I would ask you to do is ask around in your department and determine the last time your company hired a beginner designer. What year was that? When did your office last hire a new, young designer, like you were once, at the start of your own career? Typically, it's not occurring, and few new lay- out specialists are entering the profession. The industry tends to ignore the subject of next-generation designer replacements. His- torically, most layout designers would attest that the overall electronics industry ignores and disregards their profession. The electron- ics industry, for the most part, does not under- stand the PCB design profession. As long as the industry keeps paying your salary and you keep performing the "CAD miracle," all things will keep moving along. But many of you are greybeards who can see the light at the end of the tunnel for your career exit. Good for you; in my opinion you deserve it! This lack of new recruits is a phenomenon that is not unique to the design layout field. This is also occurring in the electronics indus- try on a broader level. Designers are few in number; therefore, little awareness is afforded our plight. The academic world attracts young

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