AUGUST 2018 I PCB007 MAGAZINE 85
5
The Right Approach:
The Value of Coopetition E
As our industry con-
tinues to evolve and
shape-shift, PCB
manufacturing con-
tinues to shrink
through consolida-
tions and attrition.
In a global economy, partnering with world-
class suppliers is mandatory, and excluding a
sub-set of this dwindling supply base because
they also happen to be in a crossover business
will severely hinder this effort.
6
Flex Time: Why is Rigid-Flex
So Expensive? E
One question that I hear fair-
ly often, particularly after
an initial quotation, is "Why
is rigid-flex so expensive?"
In this article I'll share with
designers the cost drivers
in rigid-flex relative to stan-
dard rigid boards and flex
circuits with stiffeners.
7
RMAs: Negative Experience or
Valuable Opportunity? E
Non-conforming mate-
rial that is sent back by
the customer can easily
be interpreted as a neg-
ative experience. Howev-
er, if it is perceived as an
opportunity to learn and
support the customer it becomes a much more
pleasant and satisfying endeavor.
8
It's Only Common Sense:
Love What You Sell E
Raise the perceived value
so high that our customers
will feel guilty even hag-
gling about the price. To
do this, you must love your
products—love them as
much as my dad, the Coke
man, loved his.
9
PCB Material Toolbox for Today's
3G and 4G Networks
and Future
High-Speed Needs in 5G E
The material toolbox idea
first came up when I saw
the IPC appendix list for
standard one-ply stack-ups.
The idea is to make a very
simple bill of materials,
specifications and notes,
and possibly use the same
prepreg/resin in the laminate and in the core.
J
American Standard Circuits
Names Mohammed Khan
Director of Operations E
American Standard Circuits
has recently appointed
Mohammed Khan to the
position of director of
operations. In this new
position Mr. Khan will be
overseeing all production,
engineering and quality op-
erations for the West Chicago
based PCB fabricator.
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