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10 FLEX007 MAGAZINE I OCTOBER 2018 Hello, folks, and welcome to the third edi- tion of our Flex007 Magazine. It's time to jump into something new—not totally new, but dif- ferent enough to be challenging and intriguing. I was never much for change, especially not change for the sake of change. You would find me whining, "Why do we have to do things dif- ferently? I liked the same old, same old." And of course, invariably the change would happen, I would adapt—grudgingly at first—and then I'd realize that, no kidding, it really was better. Oh, but the pain and discomfort in the mean - time. Am I alone in this? I don't think so… Here we are in the world of electronics and guess what? New things and new ways are coming at us with such speed that we don't even have time to whine before the next thing is upon us. The Journey into Rigid-flex This month, we take a closer look at the ins and outs of rigid-flex from design through assembly. Our authors provide tips to help you on your journey. There are tips for everyone, whether you are interested in the design end or concerned about assembling your product. Starting our lineup is our flex philosopher, Joe Fjelstad of Verdant Electronics, with some encouraging words for those of you contemplat - ing flex and/or rigid-flex circuits. He gives no answers but encourages you to fully investigate the "why" and "why not" questions applied to materials, vias, coverlayers and more. With a more practical bent, Omni PCB's Tara Dunn teams up with Anaya Vardya of Ameri- can Standard Circuits (ASC) to discuss not just the benefits of rigid-flex, but also how to do a realistic cost justification. They also talk about ways your fabricator can help with such things as when to use stiffeners, array design and panel utilization, and dynamic flexing. So now you know how to justify rigid-flex, but what if you are entirely new to rigid-flex design? Turn to Printed Circuits' Bob Burns Patty's Perspective by Patty Goldman, I-CONNECT007 The Journey into Rigid-Flex

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