Issue link: https://iconnect007.uberflip.com/i/1104607
64 PCB007 MAGAZINE I APRIL 2019 A statement often seen on LinkedIn is as fol- lows: "Your company is only as extraordinary as your people." It's no wonder why this say- ing is so popular because it is true. Any com- pany is only as great as the people who em- body it, ensure that strategies are developed and implemented, and bend over backward to create value for the customer and ultimately the company. Another old saying is, "Happy wife=happy life." The same goes for your em- ployees; keep them happy, and they will take care of your customers. The Most Important Asset in Any Company Companies that dare be true to themselves, trust their employees, and provide direction, freedom, and responsibility to their most im- portant asset—namely, their employees—are more likely to succeed. However, we can all rattle behind these positive words and agree with these statements. The real question is, "How do you actually create and sustain an environment that motivates and attracts peo- ple in the wave of Industry 4.0"? The users of technology are changing, and at Elmatica, we go all the way back to 1971. It doesn't make us dinosaurs yet, but it indicates that we have been able to do just this—create and sustain an environment for motivating and attracting new ideas and talent. Every genera- tion has renewed enthusiasm, creativity, and skills—some are new innovations, some are improvements of existing technologies, and others are disruptive [1] . Industry 4.0 is an automatic exchange of data between systems, and millennials are the first generation practically brought up with technical devices in all forms and facets of life. Consequently, they have the most experi- ence and confidence working with technology along with familiarity with allowing machines to operate independently of active human in- Merging the Best of Both Worlds: Young Superheroes and Knowledgeable Wizards! The PCB Norsemen Feature Column by Didrik Bech, ELMATICA