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66 PCB007 MAGAZINE I APRIL 2019 teraction. This, combined with the technologi- cal development over the last 50 years, paves the way for Industry 4.0, AI, automation, and smart factories. New Decade, New Approach When I was a student and received my first job, the most important thing was to get a paycheck, offering me the freedom to do more of what I found interesting. But today's youngsters seem to have a different approach. Money and security are still vital parameters, but according to one report [2] , they also seek to be part of the bigger picture. Values, flex- ibility, freedom, time off, and working with interesting and open-minded people is es- sential for millennials. Essentially, it's important for them to enjoy work, but it's more important to feel that the job has a purpose [3] . So, how can we attract millennials, keep them happy, let them develop, and blossom so that one can ex- plore the possibilities of Indus- try 4.0 and simultaneously de- liver on your existing projects, which in many cases, are still paying the bills? You need to create a company that appeals to millennials in relation to their back- ground, experience, and how they see the world. The beauty is that this doesn't conflict with how develop- ment has been conducted in the past, but you can't just say you will do it—now, you actually have to deliver. Here are five tips to help. 1. Ensure Security We all want security. If you're lying awake at night, wondering if you will have a job tomor- row, you will never produce at your top level. Your finances should be in order, although one should also notice that the new generation is often willing to be compensated in other ways, such as stocks if they believe in your values and ideas. This is a viable option for attracting the right candidates and can be implemented for both existing and new companies by either setting up new subsidiaries or offering them a stock option program. 2. Be Univocally Clear About Your Company's Values What are your company's values, and what do they actually mean? How do you measure their use, and how should they guide the de- cision-making process in your company? This is where many companies fail. Fancy, show- off values with no connection to reality will not help. Are you wondering if your values are present amongst all employees? Simply ask, "What are our values, and when did you last actively use them to solve a challenge?" If what you get is blurry or uncertain, you are miss- ing the cornerstone of your founda- tion—your values. 3. Have a Defined Mission To induce motivation and co- operation, people need to know exactly what the mission and purpose of the com- pany are. This might sound banal, but a clear and motivating mission statement, explaining what your business is aiming to be best at, is not as com- mon as one might assume. Millennials want to be part of something bigger than themselves; they want to contribute to shaping the world and know how to get there. This is why a strat- egy for your environmental impact is impor- tant. To attract millennials with the experience and skill set your business needs to succeed in the wave of Industry 4.0, you need to tell them where you are going. 4. Set Clear, Inspiring Goals Essential to all companies, goals should inspire and create a sense of fulfillment and happiness once achieved. People must iden- tify with and be inspired by your company's