Issue link: https://iconnect007.uberflip.com/i/1104607
APRIL 2019 I PCB007 MAGAZINE 67 will learn from each other. For example, Alti- um ensured this with great success by hosting AltiumLive events, attracting lots of young de- signers to their last event in Munich where at- tendees could design, play, share, and develop their skills. Merging the best of both worlds—new tal- ent, or young superheroes, with experienced industry leaders, or knowledgeable wizards— and achieving a good work-life balance based on flexibility and knowledge will create loyalty and trust, and those are the only two curren- cies you should want to have. PCB007 References 1. "Disruptive innovation," a term coined by Clayton Christensen. 2. "Millennial Careers: 2020 Vision—Facts, Figures, and Practical Advice From Workforce Experts," Manpower- Group, 2016. 3. Hansen, M. T. Great at Work: How Top Performers Do Less, Work Better, and Achieve More, Simon & Schuster, 2018. Didrik Bech is Elmatica's CEO. To read past columns or contact The PCB Norsemen, click here. goals. Very few are in- spired by financial val- ues, quotas, and effi- ciency goals. However, having concrete, measur- able, and inspiring goals will attract people who can identify with them. Perhaps the most famous goal every stated was by John F. Kennedy: "We choose to go to the moon in this decade and do the other things, not because they are easy, but be - cause they are hard. Be- cause that goal will serve to organize and measure the best of our energies and skills. Because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one that we intend to win, and the others too." This is a concrete, finite, measurable, and common goal that brings people together and helps them feel like a part of the bigger picture—the key to at - tracting millennials. 5. Understand Millennials' Needs and Work Requirements Millennials with skills crucial for develop- ing equipment and processes for Industry 4.0 know that they are in great demand and that there is a shortage of supply. If you can en- sure security and deliver on values, mission, and goals, then the final touch is to understand millennials' needs and work requirements. This has previously been solved by offering financial compensation; however, millennials are not primarily motivated by the financial as- pect. Flexibility, vacation, maternity leave, and interesting tasks are often more motivating. Millennials are specifically interested in gain- ing access to knowledgeable and experienced colleagues learning how they can digitize their current process into Industry 4.0. Creating an environment where sharing knowledge and experience is appreciated will be beneficial to a company because all parties