96 PCB007 MAGAZINE I JULY 2019
1
It's Only Common Sense:
The Consultative Sale E
The best way to represent
yourself and your company
as a true expert is to produce
and publish valuable content
about your products through
content marketing. The key
word is valuable.
2
Standard of Excellence:
Three Ways to Face the Future
With Your PCB Suppliers E
Once you have established
a solid, trusting relation-
ship with your PCB ven-
dor, you can start working
together developing new
products, technologies, and
in some cases, services.
Here are three ways that
you can work with your PCB suppliers to face
the future.
3
Flex Talk: New Materials
or New to You? E
There are so many new pro-
cesses and materials in the
PCB segment that it can be a
challenge to keep up with all
the new developments. It is
fun to start chasing the next
new thing, but it is impor-
tant to keep in mind that even materials and
processes that have been around for a while
are still new to someone.
4
ICT 45
th
Annual Symposium
Review E
The Institute of Circuit Technology (ICT) held
its 45th annual symposium on June 4, 2019, in
Dudley at the Black Country Museum—a sym-
bol of the spirit of innovation in engineering
technology and the entrepreneurial and man-
ufacturing skills that had established that re-
gion's supremacy in leading the original Indus-
trial Revolution. Here's a recap of the events
and presentations at the symposium.
Editor Picks from PCB007
Anaya Vardya
Dan Beaulieu
Tara Dunn
