DECEMBER 2019 I DESIGN007 MAGAZINE 97
5
AltiumLive Frankfurt 2019:
Rick Hartley Keynote
E
Introduced by Lawrence Ro-
mine, Altium's VP of corpo-
rate marketing, as a "low
impedance presenter with a
passion for his topic," Rick
Hartley delivered the open-
ing keynote at the Altium-
Live 2019 European PCB Design Summit in
Frankfurt, Germany. Pete Starkey provides an
overview of Hartley's presentation, entitled
"What Your Differential Pairs Wish You Knew."
6
Quiet Power: How Much Signal Do
We Lose Due to Reflections?
E
We know that in the signal
integrity world, reflections
are usually bad. In clock
networks, reflection glitch-
es may cause multiple and
false clock triggering. In me-
dium-speed digital signal-
ing, reflections will reduce
noise margin, and in high-speed serializer/
deserializer (SerDes) signaling, reflections in-
crease jitter and create vertical eye closure.
7
Dana on Data: The DFM/Data
Transfer Process Is Broken
E
In a world that is showing great strides toward
implementing a Factory 4.0 world, why can't a
design be passed from a designer to the fabrica-
tor without errors every time? Dana Korf empha-
sizes moving the responsibility up in the food
chain, examines key design package error cate-
gories, and proposes creating a cultural change.
8
Dugan Karnazes Discusses His
New Startup
E
Andy Shaughnessy caught
up with Dugan Karnaz-
es again this year and dis-
cussed his new startup, Ve-
locity Research, which is a
one-stop shop for design
made up of technical cre-
atives. The Grand Rapids company is already
doing design work for a variety of customers,
from individuals to multinational companies.
9
Lee Ritchey on the Direction
of PCB Design
E
Andy Shaughnessy and No-
lan Johnson recently spoke
with Lee Ritchey of Speed-
ing Edge about the direction
of PCB design. Lee also dis-
cusses some of the changes
that he has seen in this in-
dustry over the past 40 years
and some of the technological drivers that are
causing designers to think more like electrical
engineers than ever before.
J
Why Does the PCB Industry
Still Use Gerber?
E
Ucamco has over 35 years of experience in de-
veloping and supporting cutting-edge software
and hardware solutions for the global PCB in-
dustry. Our customers include the electronics
industry's leading companies, and many of
them have been with us for over 30 years. We
are dedicated to our industry and excellence in
everything we do, which includes our custodi-
anship of the Gerber format.
PCBDesign007.com for the latest circuit design news and information.
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Lee Ritchey
Istvan Novak
Dugan Karnazes
Rick Hartley
