Design007 Magazine

Design007-Feb2020

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10 DESIGN007 MAGAZINE I FEBRUARY 2020 I just returned home from attending Design- Con and IPC APEX EXPO. Both of these shows marked milestone anniversaries: DesignCon celebrated its 25 th show, and IPC APEX EXPO its 20 th . At DesignCon, the show's mascot, Chiphead, greeted us on the first day, welcoming us to at- tend a variety of keynotes, panels, and sessions. I spoke with designers, engineers, and EDA tool vendors, and almost all of them said their com- panies are expanding. The mood was upbeat. I enjoyed Eric Bogatin's opening-day session "So You Think You Understand What a TDR Measures" in the Chiphead Theater. Eric is a master of audience participation; he constantly worked the crowd, posing questions in differ- ent ways to help drive home a point. And if you have a correct answer, you won a candy bar. Eric drew a good crowd. Some analysts were worried that the corona- virus scare would lead to a drop in attendance, but DesignCon seemed as busy as usual. IPC APEX EXPO 2020 started unofficially on Su- per Bowl Sunday as I joined Editors Kelly Dack and Pete Starkey for a few hours of sailing around San Diego. Whenever we go sailing and no one drowns, we call it a win. It seems like we just went sailing together a few years ago, but it had been eight years. Time flies! Monday night, we held a "Night of Happy- ness" in the Horton Grand Hotel, with Happy Holden sharing funny stories from his 50 years in the business. Guests included a who's who of top technologists and authors in the industry, and many of them had worked with Happy at one time or another. The Shaughnessy Report by Andy Shaughnessy, I-CONNECT007 DesignCon and IPC APEX EXPO Celebrate Milestone Anniversaries The show floor was busy at DesignCon 2020. Editors Kelly Dack, Andy Shaughnessy, and Pete Starkey sailing in San Diego. Kelly Dack entertained everyone during the cruise.

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