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MARCH 2020 I DESIGN007 MAGAZINE 79 5 Insulectro: Educating Designers About High-Speed Materials E In this video interview from IPC APEX EXPO 2020, Ken Parent, Insulectro's VP of sales and product manager, speaks with Kelly Dack about the company's efforts to educate engineers and designers about materials and their options and availability. Insulectro has held a series of PCB design classes and plans to keep educating designers about these high- speed materials. 6 Altium Accelerates IoT and AI Hardware Development through Geppetto and Seeed Collaboration E Altium announces that Seeed, the IoT hardware en- abler, has embedded the Ge- ppetto electronic design ap- plication into its Seeed plat- form. Seeed users can now go straight from creating a design to manufac- turing a working PCB in just one session. 7 Elementary, Mr. Watson: Eating the Elephants of Your PCB Design E After being in the PCB indus- try for 20 years, John Watson, CID, has had the opportunity to work with some of the best PCB designers and engineers in the field. He shares some of the traits PCB designers need, and how you can implement them into your design process to become a great designer. 8 IPC Designers Council Has a New Name: IPC Design E Yes, you read that right. The IPC Designers Council is now known as IPC Design. Many of you have heard secondhand stories about what this change will entail, so Andy Shaugh- nessy asked IPC to shed some light on this sub- ject. He recently spoke with IPC's Teresa Rowe and Patrick Crawford about what's changing, what's not, and IPC's plans to provide im- proved infrastructure for PCB design content and curriculum. 9 Joe Clark Says DownStream Is Ready for More Growth in 2020 E Joe Clark, co-founder of Down- Stream Technologies, gives Kelly Dack an overview of the company and their innovative product line, which serves to smooth the bumps that can oc- cur between source design output and manu- facturing line input. As Joe explains, 2019 was a great year for the company, and he expects that trend to hold through 2020. J Global Technology: The Importance of Laminate CTE in PCB Design E All material expands and contracts with temperature change, which is called the co- efficient of thermal expansion (CTE). Eran Navick explains where and how the laminate expands effects the operation of the printed circuit in different ways. for the latest circuit design news and information. focuses on the rapidly growing flexible and rigid-flex circuit market. Eran Navick Ken Parent Teresa Rowe Joe Clark John Watson

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