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PCB007-Mar2020

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72 PCB007 MAGAZINE I MARCH 2020 Article by Tulip Gu I-CONNECT007 CHINA When the exhibition "Genius Relativity: Ein- stein's Whimsical World," came to Shanghai, I was able to take a close look at the piece of paper with the formula "E=mc 2 " that was handwritten by Einstein, and I couldn't help but appreciate the innovative thinking of this scientific giant. This came to mind when I attended the "Dream Big" 2019 PCB Global Executive Fo- rum held by Orbotech in Guilin, Guangxi. Orbotech's ambition, enthusiasm, and enter- prising spirit captured my attention. Over the course of the event, I gained a better under- standing of the company. The forum was divided into two days. The first day consisted of Orbotech's company his- tory and technology development introduc- tion, industry experts' analysis of global PCB market trends and the future of the Chinese PCB industry, roundtable discussions on the latest technologies, and more. The second day highlighted a new product release and technol- ogy announcement, and the technical presen- tation was on IC packaging. The Forum In the opening speech at the forum, Meny Gantz, VP of marketing for Orbotech's PCB Di- vision, talked about the "bamboo spirit" when describing the company's growth process, as well as developments in the electronics indus- try. He explained how the plant is "dormant for five years and born in one month." Hot topics from the forum included: flex, IC substrates, and AI applications. On the first day of the event, industry leaders shared insights, and participants felt that the Chinese PCB mar- ket had great potential. Brian Swiggett, man- aging partner at Prismark Partners, said that he believes that the Chinese PCB industry will grow faster in the next five years and that the substrate market has shown signs of recovery. As was pointed out by Lei You, the Chinese domestic PCB industry has entered an adjust- ment period, with needs shifting from scale to efficiency. He continued with the point that, in the future, industrial production would be in- telligent, and PCB and equipment would grow together. The forum organizers also invited four spe- cial guests from the PCB industry who dis- DREAM BIG: 2019 PCB Global Executive Forum

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