Issue link: https://iconnect007.uberflip.com/i/1269815
44 PCB007 MAGAZINE I JUNE 2020 time, I developed a deep technical understand- ing of our electronics products and capabilities. In 2009, I became responsible for global mar- keting for the Atotech Electronics business, as well as corporate communication. Since 2018, I am responsible for global marketing electron- ics, technology roadmaps, and training. Andreas Schatz: After obtaining my degree in mechanical engineering, I started my career at Atotech in 2010. In the beginning, I started in the engineering department, where I was responsible for the calculation and design of all necessary system components. Here, I ac- quired a deep technical understanding of all of our product lines and features. In 2017, I joined our global product management team, where I am responsible for all of our horizon- tal equipment products—Uniplate, Horizon, and Polygon. Matties: Andreas, as a product manager, what is your job? Schatz: Working closely with the other glob- al product teams, including central marketing Feature Interview by Barry Matties I-CONNECT007 When I toured Atotech's facility in Feucht, Germany, last year before productronica, I spoke with Andreas Schatz, Atotech's global product manager of equipment, and Daniel Schmidt, Atotech's global director of market- ing. Andreas and Daniel break down the glob- al plating and chemistry trends they see, most notably around horizontal plating and smart factory automation. We also discussed how this impacted the company's systems approach while continuing to expand into new markets such as mid-level PCB production. Barry Matties: Thanks for joining me, Daniel and Andreas. Please start by telling us a little about yourself. Daniel Schmidt: After receiving my business degree in economics and marketing, I started my career at Atotech in 2005. In the beginning, I started in various electronics departments, where I was responsible for marketing, and product and project management. During this Atotech Looks to Expand Product Portfolio