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104 PCB007 MAGAZINE I NOVEMBER 2020 form is under construction (Figure 1), which is planned to launch on December 2 on the official website and WeChat at the same time and will last until December 31, 2020. The virtual exhibition will be free of charge for at- tendees. The organizers are looking forward to pro- viding a brand-new online business platform for exhibitors and professional visitors, helping the industry to break the boundaries of region and time to communicate and promote more cooperative opportunities. The virtual exhibi- tion will have several core functions, includ- ing the digital display of products and tech- nologies by exhibitors in the form of text, pic- tures, and videos. Visitors can browse 24 hours a day, regardless of time and geographical re- strictions. With the business-matching func- tion, visitors can send an invitation to make an appointment with the exhibitors they are interested in. More functions are available on the virtual exhibition, and we invite you to dis- cover them online. PCB007 China: The exhibition is fully occupied, and this reflects the development trend of the industry. According to your understanding, what are the characteristics and highlights of this year's exhibition in terms of exhibitors and exhibits? What new services or activities will be offered to enable exhibitors to better pro- mote themselves and to let visitors have a bet- ter experience? HKPCA: With 18 years of development, the In- ternational Electronics Circuit Exhibition (Shen- zhen) attains a good result every year. This year, even with the global pandemic, the booth sales performance is still good, with all the booths being sold out. This also reflects the support and affirmation of many exhibitors. They rec- ognize that the International Electronics Cir- cuit Exhibition (Shenzhen) is an indispensable business platform for the PCB and electronic assembly industry, effectively helping the sus- tainable development of the industry. In response to the development trend of the industry and the period of new normal after the pandemic, the organizers will enrich new exhibition content this year. The theme is "5G Era, Smart Future." Nearly 450 leading brands and new companies will be gathered on-site. The exhibition will grasp the trend of 5G, ful- ly displaying the leading PCB production solu- tions and technologies driven by 5G. At the same time, we have the 15 th World Elec- tronic Circuit Conference (ECWC15) and a num- ber of wonderful techni- cal conferences to discuss hot topics in the indus- Figure 1: The virtual exhibition platform, which is under construction.

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