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NOVEMBER 2020 I PCB007 MAGAZINE 105 try. This is a great opportunity to enhance professional knowl- edge and expand networks. For more information, please visit hkpcashow.org. PCB007 China: It is believed that after years of develop- ment, many companies in Chi- na's electronic circuit industry have delved deeply into the 5G technology field, and more new equipment, materials, and pro- cesses will emerge. Does the organizer have any special ar- rangements for booths, semi- nars, or other related activities? HKPCA: This year's exhibition will continue to be divided into seven exhibition areas: PCB manufacturers, electronic assembly, green pa- vilion, smart automation, equipment suppli- ers, material suppliers, and Japan-Korea pa- vilion. Companies will showcase the new equipment and technology of the whole sup- ply chain of the PCB and electronics assem- bly industry. Many exhibitors will bring new products and technologies related to 5G and even release new products at the exhibition to comprehensively display the leading PCB production solutions and technologies driven by 5G. To let visitors plan their itinerary effective- ly before the exhibition and quickly search for the products and technologies they need, this year, the following arrangements have been specially introduced to facilitate a better visi- tor experience. The electronic version of "show preview" will be launched in the WeChat official ac- count of the exhibition in early November. Visitors can look in advance at the innovative products and technologies to be exhibited, ex- hibition highlights, floor plans, exhibitor lists, seminars, and other concurrent activities so that they can plan their procurement processes and visits before the exhibition. A mini WeChat program called "Show Navi Pin" will be launched. It is a business match- ing platform offered to visitors. Visitors can search particular exhibitors before the exhi- bition and make appointments in advance. In addition, visitors can also search the route to a particular exhibitor's booth on the show days through the indoor navigation function getting there quickly and effortlessly. The newly launched virtual exhibition is a major exhibition breakthrough. In addition to those physical exhibitors, there are also a num- ber of exhibitors who have not participated in the physical exhibition to showcase their prod- ucts and technologies in the field of PCB and electronic assembly in the virtual exhibition so that the buyers can browse the products and solutions of the exhibitors 24 hours a day from anywhere. PCB007 China: The global industry event ECWC15 has received extensive attention. What has been the progress of this conference and the follow-up arrangements? HKPCA: The ECWC is the most notable and rec- ognized international PCB symposium hosted by different members of the World Electron- ic Circuits Council (WECC) every three years. ECWC15, the triennial "PCB Olympic Event," will go virtually from November 30 to Decem- ber 2, 2020. The full conference will be con- ducted online with Day 3 of the conference be- ing simultaneously held at the Shenzhen Con- vention and Exhibition Center, China, in con-

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