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Design007-Dec2020

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DECEMBER 2020 I DESIGN007 MAGAZINE 87 5 Fresh PCB Concepts: Finding and Qualifying a Long-Term Partner E Finding the right factories is not an easy task. Anyone can take customers' files and send them to whichever factory is avail- able. But what guarantees does the customer have that the fac- tory used is reliable in producing the design? Ruben Contreras details how to find and qual- ify a long-term partner. 6 The Bare (Board) Truth: Via Basics E In this month's column, Mark Thompson addresses what vias are and what they are used for, as well as how they are used in PCB design. He also covers some criteria on pad size vs. via size for fabrication and how vias came about. 7 Brad Griffin Discusses Cadence's New Transient Solver Technology E Andy Shaughnessy speaks with Brad Griffin, product market- ing director for Cadence Design Systems, about their new Clar- ity 3D Transient Solver, which is designed for system-level EMI simulation. Brad explains how the new solver, based on the company's matrix technology, can yield results 10 times faster than existing solvers when simulating IC packages, PCBs, and SoIC designs. 8 Connect the Dots: The New Recipe for Customer Service Success E How are you holding up these days during the pandemic? Each of us is dealing with life strug- gles and changes differently. With this in mind, Matt Steven- son asks Al Secchi, global cus- tomer support and sales manager, what he has learned professionally from the pandemic and how to serve customers. 9 Time to Market: How Fast Do You Really Need It? E There is no doubt that in this fast-paced world of innovation and time to market, speed is one of the most important aspects of making your products and company successful. Imran Val- iani shares four actions that can be taken pre- manufacturing to cut down the critical need for speed at the manufacturing level. J Tim's Takeaways: PCB Vias, 'You Have a Go' E Do you remember the old TV show "Stargate SG-1?" With the exhortation of "SG-1, you have a go" from their commanding offi- cer, the stargate would instan- taneously transport an intrepid band of heroes to new and exciting locations each week. Tim Haag details his realization that the stargate is nothing more than a giant via in space! PCBDesign007.com for the latest circuit design news and information. Flex007.com focuses on the rapidly growing flexible and rigid-flex circuit market. Ruben Contreras Matt Stevenson Imran Valiani Tim Haag Mark Thompson Brad Griffin

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