DECEMBER 2020 I DESIGN007 MAGAZINE 87
5
Fresh PCB Concepts:
Finding and Qualifying a
Long-Term Partner
E
Finding the right factories is not
an easy task. Anyone can take
customers' files and send them
to whichever factory is avail-
able. But what guarantees does
the customer have that the fac-
tory used is reliable in producing the design?
Ruben Contreras details how to find and qual-
ify a long-term partner.
6
The Bare (Board) Truth:
Via Basics
E
In this month's column, Mark
Thompson addresses what vias
are and what they are used for,
as well as how they are used
in PCB design. He also covers
some criteria on pad size vs. via
size for fabrication and how vias came about.
7
Brad Griffin Discusses Cadence's
New Transient Solver Technology
E
Andy Shaughnessy speaks with
Brad Griffin, product market-
ing director for Cadence Design
Systems, about their new Clar-
ity 3D Transient Solver, which
is designed for system-level EMI
simulation. Brad explains how the new solver,
based on the company's matrix technology,
can yield results 10 times faster than existing
solvers when simulating IC packages, PCBs,
and SoIC designs.
8
Connect the Dots: The New Recipe
for Customer Service Success
E
How are you holding up these
days during the pandemic? Each
of us is dealing with life strug-
gles and changes differently.
With this in mind, Matt Steven-
son asks Al Secchi, global cus-
tomer support and sales manager, what he has
learned professionally from the pandemic and
how to serve customers.
9
Time to Market: How Fast Do
You Really Need It?
E
There is no doubt that in this
fast-paced world of innovation
and time to market, speed is one
of the most important aspects
of making your products and
company successful. Imran Val-
iani shares four actions that can be taken pre-
manufacturing to cut down the critical need
for speed at the manufacturing level.
J
Tim's Takeaways: PCB Vias,
'You Have a Go'
E
Do you remember the old TV
show "Stargate SG-1?" With the
exhortation of "SG-1, you have a
go" from their commanding offi-
cer, the stargate would instan-
taneously transport an intrepid
band of heroes to new and exciting locations
each week. Tim Haag details his realization
that the stargate is nothing more than a giant
via in space!
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Ruben Contreras
Matt Stevenson
Imran Valiani
Tim Haag
Mark Thompson
Brad Griffin