JANUARY 2021 I PCB007 MAGAZINE 103
8
Standard of Excellence:
Going Public With Your Partner E
One aspect of a great partner-
ship with your vendors is to
show the world how you are
working together. Demonstrat-
ing how a great partnership
can serve both your compa-
nies well and is beneficial to your industry too.
Anaya Vardya shares nine ways to go public
with your partner.
9
Chapter 2 Excerpt from the
Book 'Thermal Management:
A Fabricator's Perspective' E
When metal is attached to a
PCB, the bonding material can
either be thermally conductive
but electrically isolative (IMP-
CBs or MCPCBs), or in the case
of RF/microwave circuits, the
bonding material may be both
electrically and thermally conductive.
J
It's Only Common Sense: Planes,
Trains, and Automobiles E
On the Wednesday before Thanksgiving, my
family watches the classic "Planes, Trains, and
Automobiles." We all end up shouting sug-
gestions at the characters, encouraging better
choices. This movie came out in the '80s, and
it's stunning to realize today how many things
have changed since then. There have been
changes in terms of technology, services, and
travel. Think if they'd had cellphones. Their
lives would have been so much easier.
5
Dr. John Mitchell on IPC APEX EXPO
Going Virtual E
On Monday, December 14,
2020, Barry Matties and Dr.
John Mitchell, IPC president
and CEO, discussed the deci-
sion to move IPC APEX EXPO
to an all-virtual platform. In
this interview, Dr. John Mitchell confirms that
IPC is committed to delivering a cutting-edge ex-
perience, including a strong technical program,
exhibitor and visitor support, multiple keynotes
and a wide variety of online networking events.
6
Happy Holden: ECWC15 Virtual
Event a Success E
The HKPCA hosted this year's
conference and they kept up
the fine tradition of collecting
outstanding keynotes, nearly
60 technical presentations and
myriad poster papers. HKPCA
was also kind enough to provide English slides
and translations. It is still possible to sign up
and view the presentations.
7
Pacothane on the Future of
Laminate Technologies E
Nolan Johnson recently spoke
with the Pacothane Technol-
ogies team about the current
drivers of circuit board tech-
nology and how that has in-
fluenced and increased their
product development of lamination and lami-
nation assist products.
For the Latest PCB News and Information, Visit: PCB007.com
John Mitchell Anaya Vardya
Happy Holden
Nolan Johnson
