Show & Tell Magazine

Show-and-Tell-2021

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136 I-CONNECT007 I REAL TIME WITH... IPC APEX EXPO 2021 SHOW & TELL MAGAZINE by Nolan Johnson, I-CONNECT007 IPC President and CEO Dr John Mitchell was the Monday keynote for the 2021 edition of IPC APEX EXPO. Delivered via video con- ference as a part of this year's virtual format, Mitchell made good use of a panel approach. Aer opening remarks, Dr. Mitchell anchored an around-the-horn series of reports from IPC experts. Sean DuBravac, IPC's chief economist, deliv- ered a high-level review of the economic influ- ences in 2020 and leading into 2021. DuBravac pointed out, for example, that while the ser- vice industries were hit hard by the pandemic, electronics manufacturing was surprisingly resilient and adaptable. DuBravac said that this drop in services and increase in manufacturing made this into a unique recession with respect to its impact on the economy. Dubravac also said that, in the past, a supply chain disruption would be regional; in this case the disruption was global, causing a completely different set of consequences. DuBravac further shared that the remote work and social distancing restrictions accelerated the digitalization of our factories and processes, and a broader adoption of digi- talization downstream in the supply chain also. IPC Chief Technologist Matt Kelly picked up the digitalization message and added more insight. For example, Kelly outlined how IPC is working to proactively implement the trans- fer of digital instruction to the physical world. Kelly summarized by using his Chief Technol- ogist Council as an example: to identify real business problems and to determine the means to resolve them. As Kelly wrapped up, John Mitchell stated, "As individuals, we need to know how to use the technologies of the future." Other reports were filed by David Hernan- dez, IPC vice president of education; Euro- pean senior director, Alison James; Kelly Scan- lon, director of EHS policy and research; Chris Mitchell, IPC vice president of global govern- ment relations; and Sydney Xiao, president of Asia operations. Dr Mitchell closed with a video from IPC Hall of Fame member Dan Feinberg, who shared his infectious excitement not only for how far we've come in the 50-year history of our industry, but how far we'll go in the next 50 years. Mitchell's presentation aimed to share enthu- siasm in the state of the industry, backing that excitement with data and announcing new pro- grams, by slicing through the pandemic-related chaos and highlighting how we're emerg- ing stronger. Even still, Mitchell and his team remind us that we have a lot more work to do. A video of the entire keynote is available on the IPC APEX EXPO content library as a part of the on-demand content IPC will host until June 13, 2021 at ipcapexexpo.org. S&T Keynote: John Mitchell on the State of the Industry John Mitchell

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