104 PCB007 MAGAZINE I APRIL 2021
1
IPC APEX EXPO 2021 Keynote:
Travis Hessman on 'The Great
Digital Transformation' E
e March 10 keynote at IPC
APEX EXPO 2021 came from
Travis Hessman, editor-in-
chief of IndustryWeek, Hess-
man made it clear that his goal
was not to hype an already
over-hyped industry, nor to
focus on the technologies themselves, but to
walk-through the process of transformation.
2
IPC APEX EXPO Keynote: John Mitchell
on the State of the Industry E
Delivered via video conference
on March 8 as part of this year's
virtual format, Mitchell made
good use of a panel approach.
Aer opening remarks, Mitch-
ell anchored an around-the-
horn series of reports from
IPC experts.
3
EIPC Technical Snapshot:
5G and Loss Minimisation E
Bringing a specialised techni-
cal area into sharp focus, this
month's topic was "5G and the
understanding of loss minimisa-
tion at the PCB level," with pa-
pers on dielectric material, cop-
per foil, and modelling solutions.
4
The Government Circuit:
Making Connections Between
'Build Electronics Better,'
'Build Back Better' E
e new year has already
spawned several positive gov-
ernment policy actions for the
electronics industry, leaving
us intrigued about the year to
come. We're seeing an increase
in policy debates that affect
our industry, making IPC's government rela-
tions work more critical than ever.
Editor Picks from PCB007
John Mitchell
Travis Hessman
Chris Mirchell
Pete Starkey
