Issue link: https://iconnect007.uberflip.com/i/1398328
66 SMT007 MAGAZINE I AUGUST 2021 4:30 a.m. It's not uncom- mon for me to be trading emails with some engineer in some part of the coun- try at that time, going over a problem: "My board has failed. ese are the symp- toms. What can you do? What will it cost? When can you do it?" By dawn's early light at 6:30 a.m., I've got a new customer, boom, and we're off and running, which is actually cool. I like that. But the point is, there are no boundaries anymore. I think, like it or not, that's the world we live in. Johnson: Are we going to see Datest at SMTAI 2021? Boguski: We are. I will be there because I'm on the board and I have board-related things I have to do. As to whether we will exhibit, we have to make that decision probably in the next couple of weeks. Johnson: Gotcha. I do look forward to running into you and having a chance to catch up on the show floor. Boguski: Me too. You'll see me there for that, that's for sure. Whether we have a booth, that remains to be seen. Johnson: Great. Rob, thanks so much for taking the time to update us on Datest. Boguski: anks, Nolan. Appreciate the invite. SMT007 Sponsored Links: • Datest Website • Datest LinkedIn Page that happens. You're never going to get that time back. It's a feeling that stick s with you. I'm sure you can identify. Johnson: Parting thoughts, Rob? Boguski: It's an interesting world right now, Nolan. At the beginning of the inter- view, I said I'm not sure what normal is any more. I think since we're all Zoom experts now, even though people can, once again, congregate, I think some degree of this video conferencing is going to continue. I find it very useful, to tell you the truth. Getting back to that wasting time analogy, I sometimes find a half-hour video conference with the customer is a lot more productive than setting aside half a day, sitting in my conference room, being bored to tears looking at a 37-slide Power- Point. I can accomplish the same things in a short video conference, especially if that cus- tomer is not in my area—maybe they're in Ari- zona, for example—and we can get it done. It will be me, the customer and our rep in that area. We can accomplish a great deal with- out having to travel, and I think that's going to impact what we do. We still cherish face to face for some things like trade shows and some technical conferences and that's going to con- tinue, but at the same time, people are rethink- ing that a company's time can be better uti- lized using some of these new resources. Now that we all have these new-found skills, to one degree or another, why not use them, and make really efficient use of our time? e other thing that's really interesting is nobody seems to care what working hours are anymore. I don't know about you, but I get emails at 2 or 4 a.m. I'm an early riser. I tend to get up about 4 a.m. normally, and I'm generally working by Rob Boguski