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56 DESIGN007 MAGAZINE I SEPTEMBER 2021 Introduction In this month's column, I share reports from our PCEA leadership on a flurry of activity over the past month. Next, I highlight some inspiring words that Chairman Steph Chavez recently delivered to our executive staff. en, I wrap it up with a list of events for 2021 and 2022. PCEA Updates It seemed that the electron- ics trade show industry had been shrinking over the past year only to swell with a sud- den, extreme realization that some venues were opening and the dormant plans for last year are now in the latent stage of metamorphosis and coming back to life. August provided a positive swell of relief in the form of a signifi- cant trade show called Design- Con, August 16-18, at the San Jose McEnery Convention Center. PCEA was happy to participate by setting up our first trade show booth ever. PCEA executive staff gives a special nod to Eriko Yamato, our PCEA events coordina- tor, on design, coordination and delivery of our booth, as well as some very special T-shirts to hand out during the show. Michael Creeden, PCEA vice chair and treasurer/coordinator of our PCEA sponsors, manned the booth throughout the show with some help from PCEA media coor- dinator Tara Dunn. Mike reports that while the show numbers were slightly down, he enjoyed the spirit of a "family reunion" and quite a few were interested in hearing about the value of becoming associated with the PCEA. Interaction—The Cure for Industry Contraction The Digital Layout by Kelly Dack, CIT, CID+, PCEA Figure 1: Michael Creeden shows off the new PCEA trade show booth.

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