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PCB007-Sep2021

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model back in the industry's infancy. Is it time for that mindset to change? Pawela: I think that it's very common, may- be even a dominant way of thinking in so- ware technology and soware as an industry. We think about creating this opportunity for vendor lock-in and so forth. My philosophy is that the way to win is not by creating the equiv- alent of trade barriers and closed systems. e way to win is to out-innovate your competition. When you follow the lock-in philosophy, your customers ultimately end up resenting you. ey say, "You've locked me in, and now I'm stuck." I personally believe, and as a member of Al- tium's executive team, to win in the market, we must innovate, not lock people in. I'm not per- sonally taking credit for this, either; this idea is shared by our executive team and our board. Shaughnessy: Ted, can you update us on the co-designer capabilities? What's been happen- ing on that front? Does that work on the 365 side or on the Nexar side? Pawela: Co-design is a way for the PCB design- ers to communicate with mechanical designers to make sure that their designs are going to fit properly with the rest of the product that's be- ing made. Co-design is built using Nexar and the API, but it is exposed to users through Altium 365. at's the idea. ere's one cloud platform, and users come into it through that lens of 365. When they use 365, they're leveraging Nexar. Shaughnessy: anks, Ted. is has been very informative. Pawela: ank you. PCB007

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