Issue link: https://iconnect007.uberflip.com/i/1417991
108 DESIGN007 MAGAZINE I OCTOBER 2021 Flex007 Article By Pete Starkey I-CONNECT007 In the first of a series of three RealTime with… inter views, I-Connect007 Managing Editor Nolan Johnson got some no-nonsense answers from Anaya Vardya and Dave Lackey on the topic of flex and rigid-flex PCBs. I was impressed by ASC's generosity in sharing knowledge and technology. President and CEO Anaya Vardya introduced American Standard Circuits, a well-diversified PCB manufacturer, founded in 1988 and skilled in the fabrication of flex and rigid-flex, RF/ microwave, digital boards, and a host of differ- ent thermal management solutions. As a total solutions provider, ASC focuses on working with designers up front in the process, minimis- ing the number of churns, ensuring good manu- facturability, and a high first-time success rate. It was refreshing to have the opportunity to witness a down-to-earth Q&A session: intelli- gent questions from Nolan Johnson and knowl- edgeable answers from ASC's flex specialist Dave Lackey with an emphasis on in-depth, practical know-how and the importance of getting involved in the design process as early as possible. Johnson remarked on the number of differ- ent approaches to flex design. Lackey used a RealTime with... American Standard Circuits: Approaches to Flex and Rigid-Flex PCBs