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Design007-Feb2022

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FEBRUARY 2022 I DESIGN007 MAGAZINE 45 and everybody said, "Well, it depends on what you're designing, the technology, and the type of company." For instance, in a design bureau, you might have a different set of milestones for jobs based on the level of technology. Matties: I think that there is agreement on the broad brush-stroke milestones, as Bob has depicted for us. First, you do this, then you do this. ese are all milestones that every designer can hang their hat on. For me, what I really learned from this is, the way we design boards is changing, and it's going to be changing fast, and we had better pay attention to DWM, design with manufacturing. And greater col- laboration. Are you seeing greater adoption of DFM and design with manufacturing, Bob? Tise: Yes. You know, HP was already doing DFM when I got there. ey had the full-meal deal, with engineers for everything. You had different manufacturing engineers, and if you had a question, you could just call them up and say, "I've got this thing. What do you think?" ey'd give you the pros and cons, or they'd just say, "We don't do that here." I worked in R&D at the printer shop, doing inkjet printers. You'd start out with just the chip. You'd say, "Can we route this thing out to the intended connectors?" You'd just route to the connector. Okay, we got it routed to the connectors, and they'd make the board, and it connected, and everything was good. en, while that was going on, somebody else is designing the next build. en, while they're finishing that up, somebody else would then do the LVDS or the memory. You'd have a dozen different versions of the board, just leap- frogging on each other as you go. Each one of those things would be considered a milestone. How granular do want to make it? Downstream, when I was working at a fab shop as a design engineer or layout engineer, I didn't have that. I had to basically leverage what I learned over the years and be my own DFM engineer. Dack: It makes a lot of sense to follow the rules, stay between the lines. If you don't work for a large organization and you've got a product that you want to get on Shark Tank really fast and need to get it manufactured, you don't always have the luxury of standardization. But you still need to be aware of who's out there and set up these milestones to establish pro- cess and get things checked out. Position proj- ect stakeholders near every milestone. Shaughnessy: is has been really great. anks for taking the time to speak with us. Tise: ank you, Andy. I enjoyed it. DESIGN007

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