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AUGUST 2022 I PCB007 MAGAZINE 9 the point of making major profits, but at least you'll be able to claw back a little bit of what you've been losing over the past few years. God knows you're going to try to keep from raising them too much so you don't run them off. Pricing is a job that you must pay attention to constantly. It takes communication up and down the supply chain in a way that we've never had before. You'll have to work with your sales team and develop a few strategies for price increases. But unlike any other time in recent history, your customers aren't likely to threaten to jump ship, because your com- petitors are all raising their rates too. Yes, fabricators are in a strong position right now. So, in this issue of PCB007 Magazine, our expert contributors will explain how to recal- culate your pricing strategies, tune up your sales team and sales processes, and square up your margins. We start with an interview with Prototron Circuits President Dave Ryder and columnist Dan Beaulieu, who discuss pricing strategies for the current environment and tips for your sales team to remember when they're deliv- ering unpleasant news to a customer. en, James Hofer of Accurate Circuit Engineering explains how he's dealing with rising costs, Andy Shaughnessy is managing editor of Design007 Magazine and co-managing editor for PCB007 Magazine. He has been covering PCB design for 20 years. He can be reached by clicking here. and why offering cutting-edge technology can help a fabricator weather this storm. Ventec's Alun Morgan shares his views on the price squeeze from a macro level, and he explains why the supply chain issue should improve, but not go away entirely, by the end of the year. Columnist Michael Carano gets down to the nuts and bolts of price increases, and he makes the case for cooperating with com- petitors for the greater good of the industry, much like the Space Race of the 1960s. And Carey Burkett of Flexible Circuit Technolo- gies focuses on the economics of the flexible side of things, including rigid-flex, and FCT's plans for growth. We also have stellar columns from Chris Bonsell, Hannah Nelson, Todd Kolmodin, and Happy Holden. It's almost trade show season, and I'm ready to get back on the road. Until then, see you next month. PCB007

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