IPC International Community magazine an association member publication
Issue link: https://iconnect007.uberflip.com/i/1497169
IPC COMMUNITY 50 SPRING 2023 Contagious: Why Things Catch On, by Jonah Berger. This book explores why some new products and ideas gain widespread popular- ity while others don't. Berger believes the key is "word of mouth," and that things catch on when people talk about them. What she likes about it: "It helps me under- stand more clearly who I'm trying to communi- cate with," Carol says. "Knowing who you want to communicate with and why is really import- ant going forward with the NIST committee." It's also key to addressing the global crisis sur- rounding educational workforce development and students interested in STEM fields. "So, how do we communicate the excitement and oppor- tunities, and give them encouragement to work What's on Carol's Nightstand? in these areas?" she asks. "We're trying to lower the barriers to entry so that in the end, they have the skills they need, but we don't scare them away at the beginning. We need to be able to 'sell' semiconductors in a meaningful way." Elinor Ostrom: An Intellectual Biography, by Vlad Tarko. Elinor Ostrom was the first woman to win the Nobel Prize in economics, and chiefly recognized for her work on the the- ory of "natural commons." Why she likes it: "Her area of expertise deter- mined how people self-organize to manage things," Carol says, "for the betterment of soci- ety. Elinor also did a lot of work in game theory. I'm interested in the way that groups organize themselves, or how they interact with other groups to see if they can really come close to the optimal in terms of meet- ing those national level goals." How it relates to the Industrial Advisory Com- mittee: "What I'm trying to do is introduce to oth- ers the underlying science about organizational per- formance theory, to let them know what else is out there that can help them achieve their goals. I like to facilitate interactions." States. That's something I personally feel is very important." Does the U.S. need to be the powerhouse it once was? "Perhaps not in everything," Carol says. "It's already well recognized that there are gaps in the current practice of advanced packaging and heterogenous integration. There are many needs. There is an opportu- nity to innovate, and innovation leads to com- mercialization. That's where the U.S. needs to excel." Carol feels the strength of IPC in this advi- sory role. Not only was she nominated by both Chris Mitchell, vice president of global gov-