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58 PCB007 MAGAZINE I APRIL 2023 If you work for a company that employs the younger generations, you may have a lot of questions. I oen hear there is a major discon- nect between the young workforce (compris- ing Millennials and Gen Zers) and the estab- lished workforce made up of Baby Boomers and Gen Xers. If you are among the more sea- soned crowd, it may be useful to gain some insights into the perspective of younger gen- erations. e better you understand how they think and what they need, the more likely you can keep them happy in their jobs. I personally fall between Millennial and Gen Z. On top of that, I graduated college and entered the workforce at the beginning of the infamous COVID-19 pandemic. rough my own experience, as well as through those of friends and family, I have noticed some themes Engaging the Next Generation that I believe can help employers better under- stand younger generations and their view of the workplace. Generational Differences Before we dive into how best to meet their needs, we must consider basic driving forces that create differences among generations. In short, each generation has a unique world- view. Technology, economy, and world events always have an invisible hand in culture. If you compare the technology and economy of 30 years ago to today, you would undoubtedly find significant differences. With different eco- nomic and technological factors, each genera- tion faces a set of challenges. Currently, the younger workforce is going through a turbulent period. ey are at the The Chemical Connection Feature Column by Christopher Bonsell, CHEMCUT