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40 The PCB Design Magazine • July 2014 • ICD's bi-directional Altium Designer inter- face allows early detection of stackup and PDN issues. • The efficiency of the PCB design process can be improved by simulation, design reuse, co-design and virtual prototyping. • Pre-layout analysis allows a designer to identify and eliminate issues early in the design process. • Design reuse will save time and ensure re- peatability of design: a proven, tested, working solution to just drop into place. • Team collaboration can result in extreme reductions in design time with a typical 13 week complex design being reduced to five weeks. • Virtual prototyping ensures that your product fits together every time by using 3D DRC interference checking at the PCB design level. PCBDESIgN References 1. Barry Olney: Beyond Design: Pre-Layout Simulation, Intro to Board-Level Simulation and the PCB Design Process, and Power Distri- bution Network Planning 2. Altium Documentation: Collaborative PCB Design 3. Wikipedia: Business Process Improvement Randall Myers, Mentor Graphics: Concurrent Design One Team One Virtual Location 4. Concurrent Engineering: What is Concur- rent Engineering 5. The ICD Stackup Planner and PDN Plan- ner are distributed globally by Altium CliCk To View Video Interview Matt stevenson, the new mar- keting manager for sunstone Circuits, discusses some of his plans for the prototype manu- facturer, including fine-tuning the website. he also explains the company's focus on lean manufacturing, and gives an outlook on the industry. Sunstone on New Initiatives, Website and More by Real Time with... IPC APEX EXPO Barry Olney is managing director of in-Circuit Design Pty ltd (iCD), Australia. This PCB design service bureau specializes in board-level simulation, and has developed the iCD stackup Planner and iCD PDn Planner software. To read past columns, or to contact Olney, click here. CONCURRENT DESIgN continues beyond design

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