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September 2015 • The PCB Magazine 87 5 It's Only Common Sense: Marketing Makes Selling Superfluous from Peter Drucker: the aim of marketing is to make selling superfluous. the aim of marketing is to know and understand the customer so well that the product or service fits her and sells itself. ideally marketing should result in a customer who is ready to buy….the right motto for business management should increasingly be "from selling to marketing." 6 Is Wearable Technology Just a Fad? it wasn't too long ago when every techno blog- ger was writing about the newest wearable tech- nology, perhaps predicting the next technology avalanche that would rival smart phones. the granddaddy of wearable technology was google glasses, which apparently was leading the revolu- tion. analysts were predicting a mega industry up- heaval. then google glasses crashed and burned. 7 Supply Chain in the 21 st Century the shift away from vertical integration has pushed the topic of supply chain management to the fore- front of strategic planning for many manufactur- ers. having a supply chain that provides a compet- itive advantage will be the differentiator in today's business environment. 8 Taiwan: The Barometer for Consumer Electronics the tankan survey is a popular economic survey of Japanese businesses issued by the central bank of Japan. the survey focuses on companies with a specified minimum amount of capital and is a valuable tool to determine market trends. 9 A Well-Designed Laminate Supply Chain has to Own It! Designing a supply chain for the provision of lami- nates and pre-pregs to the PcB fabricator shouldn't be that complicated, should it? the laminate is sim- ply manufactured and then shipped...what could possibly go wrong? it turns out it is more compli- cated, partly because the supply chain is not fully owned by one supplier, and hence cannot be fully customized to the needs of each customer. J Start-up Identifies Market Potential for Flexible Printed Electronics eu funding has enabled Portuguese printed elec- tronics start-up ynvisible to fully assess the po- tential of applying flexible printed electronics to consumer objects. The six-month feasibility study completed at the beginning of august 2015 in- volved carrying out tests on the new platform – called Printoo – which enabled the company to better understand the needs of various end users. For the latest PCB news and information, visit: PCB007.com September 2015 • The PCB Magazine 87

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