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PCBD-Nov2015

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November 2015 • The PCB Design Magazine 73 5 Accelerating the PCB Design Cycle in addition to all of the typical design challenges, designers have to be efficient three-dimensional puzzles solvers because time-to-market is still a vi- tally important objective. After all, time is money. So how do today's designers balance the technical and timing demands? There isn't one answer. 6 Cadence Reports Q3 2015 Financial Results Cadence reported third quarter 2015 revenue of $434 million, compared to revenue of $400 million reported for the same period in 2014. on a GAAP basis, Cadence recognized net income of $78 mil- lion, or $0.25 per share on a diluted basis, in the third quarter of 2015, compared to net income of $38 million, or $0.12 per share on a diluted basis, for the same period in 2014. 7 Lightning Speed Laminates: Impact of Final Plated Finish on PCB Loss The reason that most plated finishes cause in- creased insertion loss compared to bare copper is that most plated finish are less conductive than copper. Electroless nickel/immersion gold (ENiG) is a very good finish. however, the simple fact is that nickel is about one-third the conductivity of copper, and a circuit with ENiG will have more in- sertion loss than the same circuit with bare copper. 8 Rick Hartley Named Top-Rated Speaker at PCB West hartley drew wide acclaim from the attendees in his class, scoring a 9.75 rating out of a possible 10 from the 52 evaluations returned. one hundred percent of attendees also rated the class either ex- tremely relevant or relevant. 9 The Readers Speak: Tips on Accelerating your Design Cycle This month, we decided to collect feedback from the readers—PCB designers and engineers work- ing in the trenches each day. We asked our read- ers to provide their favorite tips, tricks, and tech- niques for speeding up the PCB design cycle. here are 10 tips for cutting your design time, courtesy of designers just like you. J The Material Witness: Nonwoven Aramid Reinforcement is Back What was Thermount exactly and why was there such a furor when DuPont announced its prema- ture demise? And where do we stand now with the redevelopment of a nonwoven aramid prod- uct? The original 85NT product was based on high tensile-strength para-aramid fiber with a meta-ara- mid fibrid binder. PCBDesign007.com for the latest circuit design news and information—anywhere, anytime. November 2015 • The PCB Design Magazine 73

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