February 2016 • The PCB Design Magazine 67
5
SiSoft Announces OptimEYE
Technology for AMI
Simulations
SiSoft has announced op-
timeye, which works with
SiSoft's Quantum Chan-
nel Designer software to
automatically identify the
right combination of TX
& RX settings to maxi-
mize a serial link's oper-
ating margin. optimeye
identifies the ideal balance without requiring large
"blind sweeps" of settings normally used to search
a design space for potential solutions.
6
Medical PCB Design: Not Just
Another High-Rel Board
Some of the coolest new electron-
ic products have come courtesy
of the medical market. I wanted
to find out more about this fast-
growing segment, so I contacted
Kenneth MacCallum, an engi-
neering physicist with StarFish Medical. StarFish is
a medical device design company that's created
some major electronic medical innovations, and
they're about as cutting-edge as you can get.
7
New DownStream Training
Dates: March 2 and July 20
This technical train-
ing course will fo-
cus on how to use
the powerful features within BluePrint to generate
documents and documents sets. emphasis will be
placed on using the Gallery and Document Tem-
plates to automate the process. Training courses
are always a good investment, in yourself and in
your software.
8
McCurdy: How to Build
a Successful IPC Designers
Council Chapter
As a Southern California na-
tive and an industry veteran,
the name Scott McCurdy is a
familiar one for me. Scott has
been in the electronics indus-
try for 40+ years. Thirty-two of
those years were spent build-
ing and running McCurdy
Circuits, a successful PCB fabrication facility in or-
ange County. These days, Scott is focused on the
design side of things as the director of sales and
marketing for Freedom CAD Services, the largest
independent design bureau in the nation.
9
Zuken Tempts Engineers
with New Year CADSTAR
Giveaway
Zuken is offering elec-
tronic engineers who
made new Year's reso-
lutions to try new design software the chance to
achieve this now at no cost. The free download
of CADSTAR Schematics Design Tool, worth more
than $500, will allow the whole design team to in-
stantly explore CADSTAR's integrated design flow.
The offer runs through March 31, 2016.
J
Electrical Design Challenges
for Automotive PCBs
A recent article in The PCB De-
sign Magazine by Monica Andrei
of Continental Automotive Sys-
tems emphasized the systemic
nature of an automobile and
discussed the characteristics and
adoption of software design tools to enable such
system-level design. This article will present more
detail on signal integrity.
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