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68 SMT Magazine • March 2016 by Barry matties I-CoNNECT007 I had the opportunity to speak to Oren Manor of Mentor Graphics about their design to manufacture solution, and specifically how it helps OEMs large and small make the transi- tion to Industry 4.0 without a complete factory overhaul. Barry Matties: Tell our readers a bit about Men- tor Graphics, and what you do, Oren. Oren Manor: Mentor is an EDA company, and one of the unique things about Mentor is our full design-to-manufacture flow. Unlike maybe some of the other EDA companies out there, Mentor is unique in the sense that it really does provide a full solution ranging from silicon de- sign, board design, to preparation of production and then everything around the shop floor con- trol, so it's really a complete solution. That's where we have an edge on some of the other EDA companies and that is also our advantage when we compete with some of the Mentor Graphics' Oren Manor Explains Exactly What Industry 4.0 Brings to Manufacturing other EMS companies out there. We are the only ones that can really handle the design data and prepare it for manufacturing, program the different machines and then control the actual process. The end-to-end solution has a lot of advantages for the customer, especially for vertically integrated manufacturers, where the OEMs actually have some manufacturing in-house. So the majority of SMT lines are still owned and managed by these vertically inte- grated OEMs, and that's when the Mentor port- folio is most appealing. Matties: So it is a captive facility. Manor: It is a captive facility. We do deal with EMS companies as well, of course, some of them also offer some design services, but one of our advantages from an OEM perspective is our very wide portfolio. Of course from a sales per- spective, as well, Mentor deals with customers on a global level giving them both the software for their design as well as the software for the manufacturing, making the flow of data, and the bridge of the data, very robust. I ntE rvI Ew