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14 The PCB Magazine • August 2016 Editor's Note: In this issue of our maga- zine, we decided to focus on you, our readers, and let you give a voice to your thoughts on the industry, your company or job, and/or a favor- ite tip or trick to share with others. As we always say, read and learn… and enjoy! Dave Becker VP Sales and Marketing ALL FLEX FLEXIBLE CIRCUITS, USA My favorite tip or trick to share is... …a handful of things I have learned during my career: • A quick response followed by a course cor- rection is often a better path than waiting for all the information. Sometimes the fastest distance between two points is not a straight line. • There are no risk-free decisions, including making no decision. • Doing the basics day after day, the block- ing and tackling, provides better results than most management fads. • Mistakes will occur. The best relationships are developed from reactions after something goes awry. • Culture can be crushed if management ac- tions don't map with the message. Barry Cohen President & Managing Director LAUNCH COMMUNICATIONS, USA My favorite tip or trick to share is... …programs, not projects. Launching a new service should never be confined to one tactic. Introducing a capability such as a new product, corporate initiative or participation at an upcoming technical confer- ence can and should be deployed using a mix FEATURE X X

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