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80 The PCB Magazine • November 2016 IPC CHINA by Edy Yu I-CONNECT007 In an interview with Editor Edy Yu, Helen Guo, member services director at IPC Greater China, discusses IPC's activities and initiatives in China, such as standards development and promotion. She also discusses the upcoming International Printed Circuit and APEX South China Fair 2016, co-organized by HKPCA and IPC this year, which will feature the hand-sol- dering competition world championship for the first time in China. Guo joined IPC last January 1, 2016, to be- come the Director of IPC Greater China Member Services. She has nearly 30 years of experience in marketing and supply chain management. Prior to IPC, she has worked for AutoClear LLC, Lexmark International Ltd, PerkinElmer China Ltd, EG & G Beijing Representative Office and many other large international multinational companies. Edy Yu: You have been hosting this show in China for many years. What's the purpose, and what has been achieved so far? Helen Guo: IPC's mission is to help our mem- bers achieve financial success and strengthen their competitive advantages. One of the ways we do this is by co-organizing this show to build a platform for industries to communicate, learn from each other, promote innovation, and fa- cilitate cooperation. After 15 years, the HKPCA & IPC Show has transcended its regional status and now at- tracts industry leaders and participants world- wide, becoming one of the most influential trade shows of its kind in the PCB and elec- tronics assembly market. The event offers a premium platform for sourcing and technol- ogy exchange. Yu: Smart manufacturing is on everyone's mind. How will they cover this topic? Guo: Industry 4.0 and Made in China 2025 are among the hottest issues in the industry. This year, the Smart Automation Pa- vilion will return with en- riched content, bringing more innovative equip- ment, technologies and ef- fective solutions that will help the industr y move HKPCA & IPC Bring Hand-Soldering Competition World Championships to China Helen Guo