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90 SMT Magazine • December 2016 by Frederick Blancas INTEGRATED MICRO-ELECTRONICS INC. This is the time of year when many people look back to what they have done so far to get a handle on goals for the coming year. Business- es also engage in the same year-end assessment, this time with greater focus on the things they have been doing right and how to improve on aspects that need more work. For a growing number of businesses, the ap- praisal goes beyond financial and operation- al metrics, having gotten on board the sustain- ability agenda that is out to make the world a better and more equitable place. This 21st-Cen- tury ethos prioritizes 3Ps—profit (making mon- ey), people (generating employment and en- suring the welfare of workers and community), and the planet (ensuring responsible and sus- tainable products and operations). As the United Nations Millennium Devel- opment Goals (MDGs), targeted for comple- tion in 2015, gave way to the 17 Sustainable Development Goals (SDGs) in 2016, companies in many parts of the world have stepped up as game changers in the business and sustainabili- ty landscape, often with notable results. They have also been proving to be the key to sustainability and its broader goals, given their products' attention to social and environmen- tal issues that in many instances resolve sus- tainability challenges. Filippo Veglio, a managing director of the World Business Council for Sustainable Devel- opment, said that while business may view the UN's SDG agenda as a cost rather than an eco- nomic opportunity, he noted that about 80% of CEOs believe that demonstrating a commit- ment to societal purpose is a business differenti- ator, while 87% of CEOs see that the SDGs pro- vide an opportunity to rethink approaches to sustainable value creation. Similarly, Richard Welford, chairman of CSR Asia, is convinced that the best way to achieve the SDGs "is through a model of shared value." This, he added, uses a virtuous cycle to maxi- mize social and economic impact, unleashing greater innovation, value creation, and scale. Samsung Electronics, a leading South Kore- an multinational electronics company, sets the bar for energy-efficient products and meets the high standards in energy regulations. Its prod- ucts reduce power consumption and greenhouse gas (GHG) impacts generated in the use of these The Business of Doing Good ARTICLE