Issue link: https://iconnect007.uberflip.com/i/759357
4 The PCB Magazine • December 2016 38 Our feature contributors have plenty to say this month, including thought-provoking ideas and unique perspectives they've accu- mulated in the quest for successful sales and marketing strategies. We open this issue with results of our monthly survey on the topic at hand, and a breakdown of the responses. December 2016 Featured Content Sales & Marketing FEATURES: Much Ado about Sales and Marketing a Survey by the I-Connect007 Research Team Five New Books that Will Change Your Perspective on Sales and Marketing by Dan Beaulieu Catching Up with M&A Expert Tom Kastner Interview by Dan Beaulieu Catching Up with Linkedln Expert Bruce Johnston Interview by Dan Beaulieu FEATURE COLUMNS: Customer Acquisition by Dave Becker Selling Technology—a PCB Engineer Transitions to Sales by John Tusant 4 Reasons Why Every Sales Rep's Toolkit Should Include Linkedln by Bruce Johnston Strengthening Your Value Proposition to Boost Organization Success by John Mitchell A Glimpse into PCB Sales by Tara Dunn 12 22 48 52 18 30 34 38 42 12 48 22 18 34 52