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PCB-May2017

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10 The PCB Magazine • May 2017 What do the Boston Red Sox, the New England Patriots, and the Chicago Cubs all have in common? Besides all being winners (and my three favorite teams), they have won by building teams synergistical- ly. By that I mean they build teams by putting the team in front of in- dividual players, which makes the team much stronger. When Theo Epstein, president of baseball operations for the Cubs, sought and won pitching ace John Lester for a cool $155 million, he also sought his battery mate, aging catcher Dave Ross, with a sub-200 batting av- erage, for a measly $5 million. He knew from watching them in Boston that they were a per- fect pitcher-catcher duo and that Lester always did better when Ross was catching him. You might even say he "com- pleted him," (sorry). The New England Patriots have one star and he wears number 12, and even he is a kind of anti-star. Tom Brady has had dozens of re- ceivers over the years while break- ing every passing record in exis- tence, and he did it with a bunch of non-stars (except for bad boy Ran- dy Moss, who was much better behaved as a Patri- ot than ever before). Why are these teams so successful? If you want one more example of how putting a team togeth- er, instead of hiring a bunch of great players works, then check out the movie Moneyball. To read the full column, click here. It's Only Common Sense: Putting Your Team Together Patricia Goldman is a 30+ year veteran of the PCB industry, with experience in a variety of areas, in- cluding R&D of imaging technolo- gies, wet process engineering, and sales and marketing of PWB chem- istry. Active with IPC since 1981, Goldman has chaired numerous committees and served as TAEC chairman, and is also the co-au- thor of numerous technical papers. To contact Goldman, click here. HELP WANTED—AND HOW! roll) millennial who started in our industry a few years ago and is fast becoming a top sales- person for his company. How does he do it and what does he have to say? Go ahead; read it. Wrapping up the monthly topic part of the magazine is a conversation with IPC's Dave Bergman and Kris Roberson. They lay out IPC's training-to-standards programs, talk about the new EDGE online training, and make a request to PCB fabricators: Tell us what you need. True to form, we have a couple of techni- cal items for you. Mike Carano, RBP Chemical Technology, presents a troubleshooting guide on hole-wall desmear complete with photos of defects and a list of probable causes. Regular columnist Todd Kolmodin, Gardien Services USA, outdoes himself with a very de- tailed technical column on flying probe testing versus the IPC test method. You may not realize that this is not as simple as it sounds. I guaran- tee you will learn plenty from this article. Last, but certainly not least, IPC's John Mitchell pulls us in another direction as he dis- cusses international trade and the ever-growing globalization of supply chains. As always, his column is thoughtful and thought-provoking, as he makes the case for multilateral free trade agreements and offers a few words of caution to our government regarding tariffs and other im- port barriers, especially with China. Next month, we will switch gears entirely and turn our attention to the world of embed- ded technology—those inside our printed cir- cuit boards. Learn about the challenges and so- lutions along with practical applications. Learn more and the increasing demand for embedded passive and active components to save board real estate and improve yields. What? You don't know when the magazine is available? Time to subscribe so it will be de- livered to your inbox the moment it's published and you will be up on the latest. PCB

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