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FEBRUARY 2018 I PCB007 MAGAZINE 87 5 CES 2018, Augmented Reality and Much More E The actual CES show is spread across many lo- cations in Las Ve- gas. The main ex- hibit halls are at or near to the Las Vegas Convention Center with three buildings, two floors each, all filled with hundreds of booths. 6 It's Only Common Sense: 6 Ways to Guarantee a Great 2018 E Here we are again. The be- ginning of a brand-spank- ing new year—2018! Who would have thought we would make it this long? But we did, and the North American PCB business is still alive and kicking. 7 CES 2018 Showstoppers: Launchit and Press Event E " S h ow S t o p p e rs LaunchIt is about giving innovative entrepreneurs a shot at getting the attention of angel investors on the lookout for innovation and new ventures. It's also about gaining additional visibility with other industry influencers and dealmakers, as well as with the press who are always looking for the 'what's new' story at CES." 8 In Terms of Experience, a 10,000-foot View of China E In the past 30+ years of PCB manufacturing in China, you would be hard-pressed to find someone more connected to the pulse of the Asian mar- ket than Gene Weiner. Barry Matties met with the industry veteran at HKPCA to get his take on the show, the current and future market conditions of China, and any effect the new U.S. administration might have on trade rela- tions going forward. 9 It's a Long, Winding and Exciting Road for Automotive Electronics E It was truly a delight to talk with Alun Morgan at pro- ductronica this year. He may be the most enthusiastic person in the field of elec- tronics that I have ever met, as you will certainly under- stand as you read this interview. J It's Only Common Sense: Asking the Right Questions Will Lead to Sales E Are you asking the right questions? When you are face to face with a customer, especially a new prospect, do you have a list of the right questions to ask? Are you like a good lawyer, asking penetrating questions that are not only designed to gather information but also to lead to a conclusion you want to reach? For the Latest PCB News and Information, Visit: PCB007.com

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