FEBRUARY 2018 I PCB007 MAGAZINE 87
5
CES 2018, Augmented Reality
and Much More E
The actual CES
show is spread
across many lo-
cations in Las Ve-
gas. The main ex-
hibit halls are at
or near to the Las Vegas Convention Center
with three buildings, two floors each, all filled
with hundreds of booths.
6
It's Only Common Sense:
6 Ways to Guarantee a Great 2018 E
Here we are again. The be-
ginning of a brand-spank-
ing new year—2018! Who
would have thought we
would make it this long?
But we did, and the North
American PCB business is
still alive and kicking.
7
CES 2018 Showstoppers:
Launchit and Press Event E
" S h ow S t o p p e rs
LaunchIt is about
giving innovative
entrepreneurs a
shot at getting the
attention of angel
investors on the
lookout for innovation and new ventures. It's
also about gaining additional visibility with
other industry influencers and dealmakers, as
well as with the press who are always looking
for the 'what's new' story at CES."
8
In Terms of Experience,
a 10,000-foot View of China E
In the past 30+
years of PCB
manufacturing in
China, you would
be hard-pressed
to find someone
more connected to the pulse of the Asian mar-
ket than Gene Weiner. Barry Matties met with
the industry veteran at HKPCA to get his take
on the show, the current and future market
conditions of China, and any effect the new
U.S. administration might have on trade rela-
tions going forward.
9
It's a Long, Winding and Exciting
Road for Automotive Electronics E
It was truly a delight to talk
with Alun Morgan at pro-
ductronica this year. He may
be the most enthusiastic
person in the field of elec-
tronics that I have ever met,
as you will certainly under-
stand as you read this interview.
J
It's Only Common Sense: Asking the
Right Questions Will Lead to Sales E
Are you asking the right questions? When you
are face to face with a customer, especially a
new prospect, do you have a list of the right
questions to ask? Are you like a good lawyer,
asking penetrating questions that are not only
designed to gather information but also to lead
to a conclusion you want to reach?
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