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Design-Feb2018

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FEBRUARY 2018 I DESIGN007 MAGAZINE 33 Shaughnessy: They all have signal integrity prob- lems, just about. Gorajia: I mean, especially for those things that are high-speed. Designers need feedback sooner and they would be happy to run it if it was auto- mated and easy to use. We're running a lot of projects like that right now where we're encap- sulating what's in the experts' head in terms of DFM and signal integrity rules for particular prod- ucts and shoving it into a black box, so to speak. Then the design system can go in there, run it, build a report, and automate that whole process, whether it's DFM, manufacturing, signal integrity, or power integrity. Matties: In terms of time, how much savings, on average, does that produce for a company? Gorajia: I'll break down the question into two. I think it doesn't save any time on a designer's point of view. I think what it does do is the design process time is shortened dramatically, because you eliminate at least one or two loops internally. It's not just a single person. You'll have loops with a signal integrity expert. You'll have loops with the DFM expert. I'm not saying they will be eliminated, because you will always have those design and product challenges that one needs an SI expert for and especially for new products com- ing down the line; somebody needs to create the rules. The expert is that guy who is pivotal to the suc- cess of an organization automating simulation and validation. You'll always need them. What we're trying to do is say, "Let's take a percentage of what they can do that's repeatable and bring it to the designer so they can run it quicker, faster, in an automated way." This also enables analytics around designs, to understand how often a viola- tion occurs, where it occurs, whether it's all design or only some, all design group or only some, etc. We spend time with organizations on analytics of designs and the design quality as well. Matties: Thank you for your time and insights. Gorajia: Thank you. DESIGN007 The Advent of Flying Cars and the Road Ahead Increasing traffic congestion across mega cities and large urban centers, coupled with the resulting loss to the economy, is driving the need for more efficient modes of urban transportation. Flying cars are being explored as an alternative form of future mobility, making use of the under- utilized domestic airspace. Flying cars are set to disrupt the personal mobility space of the future with at least ten early entrants expected to launch various versions of flying cars by 2022. OEMs and other major indus- try players are expected to follow suit with the introduction of prototypes during the subsequent five years. Joe Praveen Vijayakumar, industry analyst at Frost & Sullivan, observed, "This space has been witnessing bustling activity, with new players from various industries entering the race to build flying cars. We have also seen a surge in funding as several companies have raised funds or been acquired by established players from the automo- tive industry." The United States and United Arab Emirates are key markets for flying cars, driven by factors such as high per capita income, purchasing power, regulatory quality and technology capabilities.

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