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4 DESIGN007 MAGAZINE I MARCH 2018 Today's EDA tools contain more horsepower than anyone could have imagined not long ago. For this issue of Design007 Magazine, we asked our expert contributors to discuss their newest software tools and technology, and the advantages of having the best tool for the job. Tools & Technology Cadence's Sigrity Automates Power Integrity Simulation Earlier in Design Cycle Interview with Sam Chitwood Mentor's HyperLynx Automates SERDES Channel Design Interview with Chuck Ferry SnapEDA Harnesses Technology to Provide Verified Parts Interview with Natasha Baker Estonia a Hot Spot for New Technology Interview with Arno Kolk FEATURE COLUMN: Will Cool Technology Attract the Next Generation of PCB Designers? by Tim Haag 10 18 28 32 22 MARCH 2018 • FEATURED CONTENT 18 22 28 10

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