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52 I-CONNECT007 I SHOW & TELL MAGAZINE 2018 Patty Goldman: Yusaku, congratulations on receiving this award. Please tell our readers a bit about yourself and your current position at Unix, along with your work background. Yusaku Kono: I joined this industry and Japan Unix (the global leader of robotic and laser sol- dering) in 2013 as group leader of the corporate planning division. Prior to this, I'd been work- ing as strategic marketing planner at Ogilvy & Mather, which is a global ad agency. My clients were global high-tech companies, such as IBM, SAP, Sisco, Siemens, Adobe, Motorola as well as domestic large brands such as Mitsubishi Electronics and Suntory. I've been involved in the entire strategic development, such as branding, channel planning, lead acquisi- tion, media planning and activation planning. Therefore, I'm very familiar with how for- eign organizations enter into our market by expressing and maximizing the brands' values and I have the knowledge of effective market- ing frameworks and methods. I take the same role at Japan Unix as marketing expert like Ogilvy, although I've been making efforts for our own brand rather than ad customers. I've Yusaku Kono Rising Star Award Recipient by Patty Goldman I-CONNECT007

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