Gartner Highlights Key Attributes of Customer Engagement

April 1, 2014
Engaged customers are usually better advocates of the brand and are more loyal and more profitable, according to research by Gartner, Inc. Gartner has identified four underlying attributes that can help customer relationship management (CRM) leaders to improve their level of customer engagement.
Previous Article
Internet Consortium to Support Access to Big Data

The consortium will enable organizations to more easily connect and optimize...

Next Article
Heat-Conducting Polymer Cools Hot Electronic Devices

Polymer materials are usually thermal insulators. But by harnessing an...