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50 DESIGN007 MAGAZINE I JULY 2018 The Augmented World Expo: Go XR or Become Extinct E Now on its ninth year, the Augmented World Expo (AWE USA) is perhaps the largest event for professionals focused on providing science fic- tion-like abilities through XR (cross reality) and associated wearable technology. This year's event showcased over 100,000 square feet of exhibit space and featured numerous presentations and discussions covering topics ranging from the lat - est and greatest uses and devices for XR to the business of marketing and monetizing it. The Institute of Circuit Technology Annual Symposium 2018 E ICT technical director Bill Wilkie is well-known for choosing notable venues for Institute of Cir - cuit Technology events, and his choice for this year's Annual Symposium was the National Motor Museum, located in the village of Beaulieu in the heart of the New Forest, a national park in the county of Hampshire in Southern England. The region is known for its heathland, forest trails and native ponies. The Shaughnessy Report: Got Flex? E Welcome to the first issue of Flex007 Magazine. This new quarterly magazine is dedicated to flex system designers, electrical engineers, flex PCB designers, and anyone responsible for integrating flex into their products at the OEM/ CEM level. Standard of Excellence: Making Your PCB Fabricator Your PCB Partner E Are your PCB needs exceeding your vendor base's capabilities? Do you feel that your suppliers are no longer able to keep up with your PCB needs? Are you finding an issue locating alternate sources for PCBs due to the consolidation of the larger shops in our industry? If so, you are not alone. ACE's AccuWrap Simplifies Multiple Sequential Laminations with Blind Vias E At DesignCon 2018, I spoke with James Hofer, general manager for Accurate Circuit Engineer- ing, a quick-turn fabricator based in Santa Ana, California. James gave me a preview of Accu- Wrap, a new type of processing technology that lets designers reduce the amount of copper dur- ing sequential laminations while still meeting IPC specs, which should be of great interest to RF designers. APCT Moves into Rigid-Flex with Cartel, Cirtech Acquisition E When I spoke with APCT President Steve Robin- son a year ago, he said he was interested in add- ing flex and rigid-flex capabilities, and working closely with designer s and engineers. With the recent acquisition of Cartel and their subsidiary Cirtech, APCT now has a flex and rigidflex facil - ity, along with military and aerospace certifica- tions. At DesignCon 2018, I asked Steve to dis- cuss these acquisitions and what they mean for APCT and their customer s. Candor is Breaking Boundaries with Flex-Core Boards E Sunny Patel, Candor's technical sales manager, remarked about the accomplishment, "We are pushing the limits on our flex manufacturing, going for much thinner laminates and different material stiffeners." It's Only Common Sense: Producing the Greatest Products Possible E Laurene Powel Jobs, wife of Apple Co-Founder and CEO Steve Jobs, was once quoted describing how her husband and legendary designer Jony Ive would spend hours discussing corners. Yes, that's right—corners.

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