Issue link: https://iconnect007.uberflip.com/i/1042925
44 FLEX007 MAGAZINE I OCTOBER 2018 groups to introduce myself and the organiza- tion as well. I want to hear and listen, and then determine how I can help continue the growth and maintain the tremendous customer-focused culture here. It aligns with my background and what I've done in the past at Emerson. Matties: Emerson certainly has a rich history. Coming into All Flex, which has had a great reputation for many years, I think you made a good choice in joining this team. We've been doing business with All Flex for many years, and your team has always presented a lot of content as leading technical experts in the field. How are you going to carry that forward in the future? Keithly: We need to make sure we have the right presence, and that can be something as simple as our website. We've upgraded our heater product website, and we're working on improving our core All Flex website for the rest of our business to make it more user-friendly and easier to navigate. We've also done a fair amount of work on social media piece too. I'd like to see us figure out how to do more of that. We need to market ourselves to new, emerging engineering organizations and talent and make sure we're keeping up with their expectations. We haven't talked much about the print side of things—not because it isn't important—but because it hasn't surfaced yet in our discus- sions. We've put forth quite a bit of effort to seek out and support the right types of trade shows that fit the type of customers that we've done business with and/or customers we're trying to market ourselves to, so that's another key area for us to continue pursuing. Matties: When you look at markets, what do you look for as leading market indicators and what grabs your attention? Keithly: The economic piece of it is always helpful to understand what's going on with the economics in our markets. The markets we're in—medical and defense and aerospace are core markets for our business—have been performing well, but we're always looking for opportunities to diversify and industrialize. Fortunately, we're in many different markets, so if there is a weakness in some, we have enough in our pipeline to capture business so we can continue the growth we've been having. Matties: In your first few weeks at All Flex, what has been the greatest challenge for you so far? Keithly: The greatest challenge is trying to make sure I gain an understanding of what's going on in the various functional departments of the business. I want to meet everyone in the organization and listen as much as I can to capture information from the many people who have a lot of expertise in the flex industry specifically within All Flex. I don't know that it's a big challenge, but that's what I'm focus- ing my time on now and trying to be effective. Matties: That makes a lot of sense. It will be fun to catch up with you to see how things progress in the next six months or so. Keithly: I appreciate the opportunity to talk with you today as well. Matties: Yes, it has been a pleasure meeting you. Good luck in your new career with All Flex. If there's anything we can do to help you, please reach out. Keithly: Most definitely. Goldman: Thanks so much for your time. FLEX007 We need to make sure we have the right presence, and that can be something as simple as our website.