Issue link: https://iconnect007.uberflip.com/i/1058015
DECEMBER 2018 I SMT007 MAGAZINE 29 spread the writing, and more people submit messages because then CFX could grow even faster. Matties: Do you have a classroom or session talking about CFX for people to attend as an overview? Bergman: We give a lot of presen- tations. I honestly don't think we will for IPC APEX EXPO this year. I'm not sure we'd be able to do that with all the demon- stration lines and the commit- tee meetings. Michael travels the world giving these presentations. I don't know how many presen- tations you've made, Michael, but I'm sure it's a lot at the vari- ous PCB conferences and different assembly shows. We get a lot of visibility; I just don't know that we'll do a tutorial. I can tell you from a messaging-writing standpoint that we recorded a great webinar that's available on the CFX website. I've been pointing to people there who are interested in trying to look at this. Watch the video, and you'll find it's not as hard as you think. Ford: At the show, there will be times where we'll start to produce actual PCBs, which I think is a good demonstration to do as an intro- ductory presentation. We could probably do a very short presentation where we let people know the basics while at the line and see the actual boards being made. We could explain what's happening and give some background on CFX so they can understand the context of what's been shown. It would probably be five or six slides to get people to understand the technical side and the value. Then, each indi- vidual vendor could explain what they see as people walk down the line. Bergman: I think it's important to highlight the fact that we're going to be demonstrating two standards. We have managed to pull together two open industry standards, which will be two approved IPC standards. We've found a way to demonstrate how they can work together to benefit the industry. Both HERMES and CFX will be showcased. That could've just as easily been perceived as a competitive thing and had them go in different directions, but that's not the case. They're going to be working in lock- step with each of their strengths, and we'll be able to show that. Michael, one of the things that came up at the conference and when we toured Nurem- berg a little bit was the retrofit for pieces of equipment that may not be the newest. There's certainly of interest from some of the big EMS companies with a huge install base looking for opportunities: "How can I get this manu- facturing line? I can't afford to replace every- thing? How can I get these things to play in the CFX world?" We saw some of that starting to happen at one of the booths in Nuremberg, and I'm hoping that will continue. Ford: Yes, that's one of the key things. Look at Industry 4.0. Everybody is thinking, "Wow, do I have to buy all new equipment? Do I have to replace everything in my factory even though it works?" With CFX, we provide a solution