Issue link: https://iconnect007.uberflip.com/i/1060280
DECEMBER 2018 I PCB007 MAGAZINE 33 spread the writing, and more people submit messages because then CFX could grow even faster. Matties: Do you have a classroom or session talking about CFX for people to attend as an overview? Bergman: We give a lot of pre- sentations. I honestly don't think we will for IPC APEX EXPO this year. I'm not sure we'd be able to do that with all the demon- stration lines and the commit- tee meetings. Michael travels the world giving these presen- tations. I don't know how many presentations you've made, Mi- chael, but I'm sure it's a lot at the various PCB conferences and different as- sembly shows. We get a lot of visibility; I just don't know that we'll do a tutorial. I can tell you from a messaging-writing standpoint that we recorded a great webinar that's available on the CFX website. I've been pointing to peo- ple there who are interested in trying to look at this. Watch the video, and you'll find it's not as hard as you think. Ford: At the show, there will be times where we'll start to produce actual PCBs, which I think is a good demonstration to do as an in- troductory presentation. We could probably do a very short presentation where we let people know the basics while at the line and see the actual boards being made. We could explain what's happening and give some background on CFX so they can understand the context of what's been shown. It would probably be five or six slides to get people to understand the technical side and the value. Then, each indi- vidual vendor could explain what they see as people walk down the line. Bergman: I think it's important to highlight the fact that we're going to be demonstrating two standards. We have managed to pull togeth- er two open industry standards, which will be two approved IPC standards. We've found a way to demonstrate how they can work to- gether to benefit the industry. Both HERMES and CFX will be showcased. That could've just as easily been perceived as a competitive thing and had them go in different directions, but that's not the case. They're going to be work- ing in lockstep with each of their strengths, and we'll be able to show that. Michael, one of the things that came up at the conference and when we toured Nurem- berg a little bit was the retrofit for pieces of equipment that may not be the newest. There's certainly of interest from some of the big EMS companies with a huge install base looking for opportunities: "How can I get this manufactur- ing line? I can't afford to replace everything? How can I get these things to play in the CFX world?" We saw some of that starting to hap- pen at one of the booths in Nuremberg, and I'm hoping that will continue. Ford: Yes, that's one of the key things. Look at Industry 4.0. Everybody is thinking, "Wow, do I have to buy all new equipment? Do I have to replace everything in my factory even though it works?" With CFX, we provide a solution