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58 DESIGN007 MAGAZINE I MARCH 2019 It's Only Common Sense: Eight Great Tips to Teach a New Salesperson—Listen! E Today, all of us are working diligently on get- ting more young people involved in our indus- try, and many of those people are going to be involved in sales. To help you with developing that training, here are eight great tips to teach a new salesperson. Punching Out! Beware of Cultural Issues in M&E Deals E Company culture is hard to define and manage, but it is a critical factor in making an M&A deal successful. It is also often ignored or misunder- stood during and after due diligence because culture is a "soft" science instead of a "hard" subject like finances, legal contracts, IP, or accounts receivable, among other things, which makes culture a difficult factor to deal with. Standard of Excellence: Seven Things Your PCB Vendor Can Teach You E One of the great things about having a good PCB vendor is that they can teach you and keep you informed about when it comes to their technologies, products, and business. Just as you and your company are experts in your technology, they are experts in theirs. RTW IPC APEX EXPO 2019: Super PCB Discusses High-end PCB Procurement Services E Kelly Dack speaks with Jessica Zhang, pro- gram manager for Super PCB, who focuses on serving customers with a small-business-type relationship. Based in Plano, Texas, Super PCB matches customer design requirements to a myriad of supplier capabilities through time- saving, direct communication with the sup- plier and best pricing. North American PCB Sales Ends 2018 With 8.7% Growth E Total North American PCB shipments in Decem- ber 2018 were up 7.7% compared to the same month last year. Shipment growth ended the year at 8.7%. Compared to the preceding month, December shipments increased by 17.1%. Unimicron Raises Capex Budget for 2019 E PCB and IC substrate supplier Unimicron Tech- nology decided to increase its capex budget this year by NT$2.32 billion ($75.5 million) to total NT$8.3 billion, according to a resolution passed by the company's board of directors, Digitimes reports. IPC Validation Services Introduces New QML Program E IPC Validation Services introduced a new qual- ified manufacturers listing (QML) program— the IPC-1791, trusted electronic designer, fab- ricator, and assembler requirements QML—to address gaps in current electronics industry trusted supplier accreditation programs. NCAB Expanding in Malaysia E NCAB Group starts the first quarter of 2019 by establishing operations in Malaysia. Flexible PCB Makers Plagued by Lackluster iPhone Sales E Among supply chain partners for iPhones, Taiwan's PCB makers have suffered signifi- cantly from the devices' latest wave of lack- luster sales with flexible board suppliers Zhen Ding Tech, Flexium Interconnect, and Career Technology bracing for more negative impacts in 2019 as their revenues have already seen notable downturns since November 2018.

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