Issue link: https://iconnect007.uberflip.com/i/1098973
80 SMT007 MAGAZINE I APRIL 2019 processor needs to be for its specific function and task. Once you've defined the processor, you click a button in our tools and the "processor speci- fication" is submitted to our encrypted server. In about 30 minutes, we deliver not only the RTL for the custom defined processor but also the compiler, debugger, linker, and instruc- tion set simulator. The entire toolset reflects the processor that a user just defined; that's really the hard part. There are customers who configure and add instructions to their proces- sors, but the problem is that now they require a team of engineers and developers to debug and verify the design as well as develop the complete toolset to match the processor they just created. With our technology, it is all auto- mated and done for you in minutes. Our proven technology has been around for over 20 years. The fact that there are billions of our cores shipping each year shows that it's proven. What really happens is the Tensilica processor technology becomes an architec- tural tool. Now, when customers are doing an SOC, rather than just saying, "I need to drop in a controller or DSP," they start thinking, "I'm going to take this controller or DSP as my starting point, and I can further define archi- tectural features to align with my application requirements. Maybe I can take some of my RTL, move it into the processor, and make it a programmable implementation." Not only that, but you start reducing the verification require- ments as the processor is pre-verified. In addition, if you find an issue post-sili- con, the more programma- ble you make the device, the more likely you won't have to respin the design; instead, you'll be able to address any issues in firm- ware. As you can see, it's a very powerful option for SoC designers. Johnson: That certainly is! Clearly, that is why you're here at CES. You're occu- pying a place in the supply chain where a lot of the other exhibitors present are using your technology. Markarian: Absolutely. Johnson: Do you find that the show has the right kind of people for you to talk to? Markarian: Absolutely. While we work with engineering teams in the implementation and use of our technology, we are also engaged with architects, marketing people, and other functional areas as each has an opportunity to leverage our technology within their disci- pline. We provide very strategic technology for our customers. CES gives us the opportunity to meet with our customers and partners in an environment where they are showcas- ing their products. It's a place where prom- ise, potential, execution, and success come together We get to share in the success of our customers as they introduce next-generation products to the market as well as explore long- term strategic opportunities. This is a great show for us. Johnson: Thanks for your time, Vic. It has been very informative. Markarian: No problem, Nolan. It was great to meet you. SMT007