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40 FLEX007 MAGAZINE I APRIL 2019 "One day Alice came to a fork in the road and saw a Cheshire cat in a tree. 'Which road do I take?' she asked. 'Where do you want to go?' was his response. 'I don't know,' Alice answered. 'Then,' said the cat, 'it doesn't matter." —Lewis Carroll, author of Alice's Adventures in Wonderland Lewis Carroll is said to have written Alice's Adventures in Wonderland originally for the entertainment of the seven-year-old daughter of a family friend named Alice Liddell. While it has since delighted countless children (and adults, I am certain) with the imaginative and fanciful world it presents since it was first pub - lished, the book is also full of playfully thought- ful dialogue that often seems to have meaning deeper than the humorous exchanges belie. The quoted excerpt includes one such exchange, and it is an instructive life lesson for all who read and take it in fully. To begin the process, you must first know where you are going. This is true for any project or life pursuit, I believe, and I often try to bring it to mind as I start any new project. With respect to developing products that might benefit from flexible circuit tech- nology, this is no less true. From Concept to Product In my book Flexible Circuit Tech- nology, 4th Edition, I mapped out a number of steps for getting from con- cept to product using flexible circuits in "Chapter 6: Implementing Flexible Circuit Technology." The pathway was not paved in stone because the evolution of flexible circuit technol - ogy is ongoing, and new materials, processes, and processing equipment continue to come online, opening the doors to new opportunities and pro - spective ways of getting the job done. However, the basics of the process remain the same. So, here in brief are How to Get From Here to There Flexible Thinking Feature Column by Joe Fjelstad, VERDANT ELECTRONICS

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